Senior Marketing Manager

About the role

We are seeking a Senior Marketing Manager to lead the overall marketing strategy of a large shopping mall. The role focuses on driving footfall, strengthening brand perception, increasing customer engagement, and supporting leasing initiatives through innovative campaigns, events, and digital platforms.

Key responsibilities

• Develop and maintain an annual marketing calendar covering mall‑wide campaigns, seasonal events, and special initiatives.
• Plan, execute, and oversee 6–10 strategic events and activations each year to attract visitors.
• Collaborate with leasing and tenant teams to boost traffic to under‑performing zones and promote kiosks.
• Implement campaigns aimed at increasing daily footfall targets.
• Rebrand and reposition the mall as a modern, desirable destination.
• Manage social media content strategy and growth across channels.
• Monitor and improve website performance metrics such as traffic, bounce rate, and session duration.
• Lead the development and launch of the mall’s mobile app.
• Coordinate with marketing, production, and media agencies for campaign execution.
• Plan and manage media buying budgets, track paid campaign performance, and handle PR activities including press releases and launch events.
• Supervise a small internal team, ensure timeline adherence, and deliver performance reports to senior management.

Required profile

• Proven experience designing and executing strategic marketing plans for large retail environments.
• Strong knowledge of digital marketing, including SEO, SEM, social media management, and influencer campaigns.
• Demonstrated ability in event planning, activations, and media buying.
• Leadership skills to manage internal teams and external agencies.
• Excellent communication and presentation abilities for senior‑level reporting.

Required skills

• SEO
• SEM
• Social media management
• Influencer campaign coordination
• Event planning
• Media buying
• Budget management
• Marketing analytics tools
• CRM systems
• Marketing automation tools
• Website management
• Mobile app development oversight