Social Media & Content Strategist

About the role

The Social Media & Content Strategist will own the social media and content strategy for all QC+ brands across multiple verticals, translating brand and business priorities into cohesive digital storytelling that drives growth, engagement and demand.

Key responsibilities

• Develop and own the overall social media and content strategy aligned with brand objectives.
• Define content pillars, platform‑specific approaches and audience segmentation for each brand.
• Maintain distinct brand identities while ensuring strategic coherence across the portfolio.
• Identify trends, cultural moments and content opportunities to enhance visibility.
• Lead experimentation with formats such as reels, carousels, stories, short‑form video and emerging platform features.
• Build and manage structured content calendars for all brands and platforms.
• Collaborate with Brand Managers to translate brand priorities, campaign objectives and business targets into content plans.
• Align content calendars with PR & Communications narratives, partnership activations and seasonal moments.
• Lead the social media and content strategy for major campaigns and seasonal activations.
• Brief content production teams, set quality and platform standards, and ensure agency output meets benchmarks.
• Track, report and optimise social media performance.
• Define community‑management frameworks and tone‑of‑voice standards.

Required profile

Required skills