Social Media Marketing Specialist

About the role

We are looking for a creative and data‑driven Social Media Marketing Specialist to shape and grow our digital presence across multiple platforms. You will lead both organic and paid initiatives, turning insights into measurable results.

Key responsibilities

• Develop and execute social media strategies for Facebook, Instagram, LinkedIn, TikTok, X (Twitter) and other relevant channels.
• Create, schedule and publish engaging content that boosts brand awareness and audience interaction.
• Plan, launch and optimise paid campaigns using Meta Ads Manager and other advertising platforms.
• Analyse performance metrics (CTR, CPC, CPM, conversion rate, ROAS, engagement) and produce monthly reports with actionable recommendations.
• Conduct audience research, manage budgets, and ensure efficient allocation of ad spend.
• Monitor trends, competitor activity and industry developments to identify growth opportunities.
• Collaborate with designers, content creators and marketing teams to maintain brand consistency.
• Respond promptly to audience inquiries, comments and messages.

Required profile

• Bachelor’s degree in Marketing, Communications, Digital Marketing or a related field.
• 3‑5 years of hands‑on experience in social media marketing and digital advertising.
• Proven track record managing Meta (Facebook & Instagram) ad campaigns.
• Strong understanding of social media algorithms, audience targeting and engagement tactics.
• Ability to interpret data and make data‑driven decisions.
• Excellent copywriting and communication skills.

Required skills

• Meta Ads Manager
• Meta Business Suite
• Google Analytics
• Social media management tools
• Pixel implementation and conversion tracking

What we offer

• Dynamic, collaborative work environment.
• Opportunities to lead high‑impact campaigns.
• Professional development and training.