Analytics Specialist

About the role

The Analytics Specialist will support the Digital department by inspecting, cleaning, transforming, and modeling data to uncover valuable insights. This role helps the team understand data significance and leverages it to drive informed actions and strategies.

Key responsibilities

• Provide strategic support to the Marketing department by extracting and presenting meaningful insights from data.
• Analyze customer behavior and market dynamics using website metrics and traffic patterns.
• Collaborate with the Business Intelligence team to develop specialized marketing and digital dashboards.
• Work with stakeholders, including the Head of Digital, to define analysis objectives and design data analysis plans.
• Contribute to the data analytics strategy to ensure data‑driven decision making.
• Gather, clean, and validate data from multiple sources.
• Conduct statistical analysis to track KPIs and initiative impact.
• Create reports and present findings to internal teams, brands, and external partners.

Required profile

• High School or Vocational qualification with at least 5 years of relevant experience, or a Bachelor’s degree with at least 4 years of experience.
• Ability to generate creative ideas and innovative solutions.
• Strong communication skills to convey analytical findings.

Required skills