Brand Manager - Retail Shop

About the role

The Brand Manager is accountable for the shop's sales, operations, team and customer experience, and for growing the brand's presence across the country. The role covers daily shop management, budget control, corporate client development and strategic planning.

Key responsibilities

• Manage the day-to-day running of the shop and ensure full compliance with Patchi standard operating procedures.
• Manage operating expenses (rent, utilities, packaging, consumables) within the approved budget.
• Forecast demand and place orders with Head Office or the factory for chocolates, packaging, accessories and gift items; plan stock ahead of peak seasons.
• Follow up on shipments, customs clearance and import documentation with logistics partners.
• Recruit, onboard and train shop staff on products, selling skills, gift wrapping and customer service standards.
• Develop and execute a yearly sales plan with seasonal campaigns, promotions and product launches.
• Monitor competitors (pricing, collections, promotions) and recommend responses.
• Build and manage a portfolio of corporate clients: companies, government entities, banks, hotels, embassies and event planners.
• Implement Patchi visual merchandising guidelines in shop windows, counters and displays.
• Follow the Qatari market, consumer trends and regulatory changes and advise Head Office.
• Identify expansion opportunities such as new shops, mall corners or partnerships.
• Prepare and manage the annual budget and business plan for Qatar.

Required profile

• Bachelor's degree in Business Administration, Marketing, Hospitality or a related field.
• 10-12 years of experience in retail.
• Experience in luxury retail, premium confectionery, gifting, F&B or FMCG strongly preferred.
• Proven track record in growing sales and managing corporate / B2B accounts.
• Experience in the Qatari market is a strong advantage.

Required skills

• Strong leadership and people-management skills.
• Commercial and sales mindset with good negotiation skills.
• Solid understanding of inventory management, ordering and supply chain.
• Financial literacy: budgeting, P&L, pricing and margin analysis.