Country Sales Manager - Retail Cosmetics

About the role

The Company is looking for a Country Sales Manager based in Doha, Qatar, to lead the country's retail strategy and drive sales and profitability across its stores. The role covers sales performance, financial management, store operations, team leadership and brand standards.

Key responsibilities

• Shape and carry out the country's retail strategy in line with company goals, and guide Area and Store Managers to meet monthly and annual sales and profit targets.
• Track market developments, competitor moves and changes in customer behaviour to find growth opportunities, and represent the brand with mall management, landlords and government authorities.
• Grow like-for-like sales, average transaction value, units per transaction and conversion rates, and analyse daily and monthly results to put corrective plans in place.
• Own the country P&L end to end, manage budgets, control costs and review financial results regularly.
• Keep operational and customer service standards consistent with brand SOPs, lead new store openings, refurbishments and expansions, and visit stores regularly.
• Keep stock levels healthy, work with Supply Chain and Merchandising on allocation and replenishment, manage aged stock and contribute to buy planning.
• Coach Area and Store Managers, set KPIs, run performance appraisals and build a succession pipeline.
• Ensure brand guidelines and visual merchandising standards are applied, and oversee in-store campaigns, product launches and seasonal changeovers.

Required profile

• Proven experience in sales leadership or country-level commercial management, preferably in retail, especially cosmetics or perfumery.
• Bachelor's degree in Business, Marketing, Management or a related field; an advanced degree is an advantage.
• Comfortable working on site in Doha, Qatar, with familiarity or willingness to learn local business practices and regulations.
• Proficiency in English; Arabic preferable.

Required skills

• Sales strategy, account management and business development, with a track record of meeting or exceeding revenue targets.
• Ability to analyse market trends, customer needs and competition to inform sales plans.
• Team leadership, coaching, performance management and stakeholder influence.
• Commercial operations, forecasting, pipeline management and basic financial concepts.
• Strong organization and time management under pressure.