Digital Marketing Specialist

About the role

The Digital Marketing Specialist will lead the company’s online presence, executing the digital marketing strategy and collaborating with internal and external stakeholders to meet performance targets. This role focuses on optimizing website content, managing advertising campaigns, and leveraging data to improve customer experiences across digital channels.

Key responsibilities

• Align market data with team insights to enhance website, app, and web experiences.
• Implement on‑site SEO best practices and adhere to Google accessibility guidelines.
• Support and prioritize online marketing projects, recommending tactics to boost traffic and reach diverse audiences.
• Maintain strong relationships with internal teams to ensure a cohesive digital presence.
• Identify new digital opportunities and guide partners toward digital adoption.
• Collaborate with F&B and R&M stakeholders to improve brand awareness and customer digital experiences.
• Update and review company webpages regularly.
• Design, develop, and optimize Google Ads settings, goals, and audience lists.
• Integrate Google Analytics with advertising platforms and monitor performance.
• Analyze trends, conduct A/B tests, and optimize spend based on insights.
• Report on content consumption, transactions, search queries, and clean data regularly.
• Develop unified data analysis tools, such as Power BI, to merge cross‑platform data.
• Measure campaign performance against ROI and KPI targets and prepare customized reports.

Required profile

• Degree in an IT‑related field or digital marketing.
• Advanced Google certifications (Google Analytics Individual Certification, Google Ads Search Certification, Google Digital Marketing Certification).

Required skills

• Search Engine Optimization (SEO).
• Google Ads campaign creation and optimization.
• Google Analytics implementation and reporting.
• A/B testing and conversion rate optimization.
• Data analysis and reporting.
• Power BI for data visualization.