Head of Marketing - Automotive

About the role

An experienced, commercially driven Head of Marketing is sought to lead the overall marketing strategy and brand positioning of an automotive business. The role calls for a strategic marketing leader who can build integrated campaigns, manage digital transformation, enhance customer experience and support business growth in a fast-paced, competitive environment.

Key responsibilities

• Develop and run the annual marketing strategy aligned with business objectives and revenue targets, set marketing KPIs and monitor campaign effectiveness, ROI and performance.
• Lead brand positioning and maintain consistent brand standards across showrooms, digital platforms, events and marketing collateral; oversee advertising, PR, corporate communications, sponsorships and promotions, and manage agency relationships and creative development.
• Build digital marketing strategies across Google Ads, SEO, social media and email, and use marketing automation and CRM to improve engagement and retention.
• Work with Sales and Aftersales on campaigns that drive vehicle sales, service retention and parts revenue, and support product launches, seasonal offers and loyalty programmes.
• Run customer experience initiatives, market research, customer satisfaction studies and competitor benchmarking, using data analytics to optimise decisions.
• Manage the annual marketing budget and lead, mentor and develop the marketing team, overseeing external vendors, agencies and production partners.

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field; Master's or professional marketing qualification is advantageous.
• Minimum 10-15 years of progressive marketing experience, including at least 5 years in a senior leadership role.
• Proven track record of multi-channel marketing strategies and experience managing substantial marketing budgets and leading cross-functional teams.

Required skills

• Digital marketing, CRM and customer lifecycle management
• Marketing analytics and data-driven decision making