Head of Marketing

About the role

HEC Paris in Qatar is looking for a Head of Marketing to lead the development and delivery of its integrated marketing and communications strategy. The role strengthens the HEC Paris brand, drives qualified demand and sustainable growth across Qatar and priority GCC markets, and ensures measurable marketing performance. It leads the Marketing team, budget, agencies and marketing technology, working closely with Recruitment/Sales, Programs, Events, Community Engagement, Qatar Foundation and the central HEC Paris teams.

Key responsibilities

• Lead the annual integrated marketing and communications strategy, operating plan and budget, aligned with institutional, brand and commercial priorities
• Translate priorities into market and audience plans for Qatar and priority GCC markets, including Saudi Arabia, for B2C, B2B and B2G audiences
• Own Marketing's contribution to qualified demand, pipeline progression, enrollment and influenced revenue, in partnership with Recruitment/Sales and B2B teams
• Activate the approved brand positioning and lead institutional communications, content, thought leadership, PR and media relations, including bilingual communications
• Oversee integrated online and offline campaigns across Degree Programs, Executive Education, Custom Programs and institutional initiatives
• Set marketing KPIs and executive reporting, and lead the use of CRM, marketing automation, analytics, website and digital platforms, including Salesforce and Marketing Cloud
• Improve audience segmentation, lead nurturing, conversion, attribution and data quality, and promote structured experimentation and the responsible use of AI
• Manage agencies, suppliers and partners against agreed scope, quality standards, KPIs and business outcomes
• Lead, coach and develop the Marketing team, managing capacity, performance and succession

Required profile

• Bachelor's degree in marketing, communications, business administration, management, education or a related discipline; a Master's degree or professional marketing qualification is preferred
• 10+ years of progressive experience in marketing and communications, including leading teams, budgets, agencies and partners in a matrix environment
• Demonstrated marketing experience in the GCC, with a strong understanding of regional markets, audiences and cultural context
• Proven track record leading omnichannel brand and growth strategies that generate measurable demand, pipeline, enrollment or revenue outcomes
• Excellent written and spoken English; Arabic is a strong advantage; French is a plus

Required skills

• Performance marketing, CRM and marketing automation, analytics, funnel and conversion management, and digital transformation
• Salesforce and Marketing Cloud experience strongly preferred
• Brand strategy, communications, public relations, media relations, content and integrated online and offline marketing