Loyalty Marketing Specialist

About the role

The Loyalty Marketing Specialist will manage guest profiles and data, creating personalized offers and supporting loyalty initiatives for a leading hotel brand.

Key responsibilities

• Maintain accurate guest profiles, preferences, and important dates in the system.
• Analyze reservation activity, booking patterns, and guest data to support marketing reporting.
• Develop and execute personalized promotions, newsletters, SMS and email campaigns.
• Collaborate with Marketing to improve guest engagement and identify upselling opportunities.
• Monitor loyalty program participation and recommend actions to increase repeat visits.
• Prepare regular reports on reservations, guest activity, loyalty performance and campaign results.

Required profile

• 2–3 years of experience in a 5‑star hotel or luxury hospitality environment.
• Experience with CRM, guest relations, reservations or loyalty programs.
• Bachelor’s degree in Hospitality, Marketing, Business Administration or related field.
• Strong analytical skills with attention to detail and data accuracy.
• Excellent English communication; Arabic is a plus.

Required skills

• CRM systems
• Microsoft Excel
• Microsoft Word
• Microsoft PowerPoint
• Microsoft Outlook