Marketing Manager - Automotive Brand Launch

About the role

FAW Middle East Automobile Trading FZE, a division of the Fortune 500 FAW China Group Corporation, is preparing its full-scale launch across the Middle East and Africa. It is looking for a results-driven Marketing Manager to lead brand positioning, product launches and lead generation campaigns in GCC countries, overseeing multi-channel initiatives that drive brand awareness, showroom traffic and vehicle sales.

Key responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business and sales targets
• Lead go-to-market strategies for new vehicle models, updates and automotive technologies
• Keep brand messaging consistent across video production, digital brochures and website content
• Plan and run auto shows, regional test-drive events, dealership activations and experiential campaigns
• Support dealerships with co-op materials, local campaign support and sales enablement tools
• Manage the marketing budget and track campaign performance with KPIs such as conversion rates and market share growth
• Monitor industry trends, competitors and consumers to spot new growth opportunities

Required profile

• Bachelor's degree in Marketing, Business Administration, Communications or a related field
• 5+ years of marketing experience, including at least 3 in the automotive sector
• Strong knowledge of the automotive sales funnel, dealership operations and consumer buying journeys
• Experience managing external creative agencies, PR firms and event vendors within tight timelines and budgets
• Excellent written, verbal and presentation skills in English; fluency in Chinese is a plus

Required skills

• Digital acquisition channels, CRM platforms and marketing automation tools
• Data analysis tools such as Google Analytics, Power BI and Tableau
• Preferred: experience launching vehicles or connected car technologies, familiarity with B2B fleet marketing, and an MBA or marketing certification