SEO Lead – Group-wide Strategy for E-commerce

About the role

The SEO Lead will define, lead and execute the group‑wide SEO strategy across all e‑commerce and informational websites, driving organic growth, visibility and performance for multiple brands.

Key responsibilities

• Define and own the SEO vision and roadmap for the group across all divisions.
• Drive organic growth for e‑commerce platforms through technical SEO, category and product page optimisation, and internal linking strategies.
• Lead SEO governance, standards and best‑practice implementation across brands and platforms.
• Collaborate with marketing, content, UX and external agencies to embed SEO into all digital initiatives.
• Prepare the websites for AI‑powered search environments, including schema markup, E‑E‑A‑T optimisation and LLM‑friendly content frameworks.

Required profile

• Bachelor’s degree in Marketing, Digital Media, Business or a related field.
• 6–7 years of proven SEO experience in large‑scale or multi‑brand environments, preferably e‑commerce.
• Demonstrated leadership managing agencies or internal teams.
• Strong understanding of UX, CRO and integration of SEO with paid media and content marketing.

Required skills

• Advanced knowledge of GA4, Google Tag Manager and Google Search Console.
• Proficiency with SEO tools such as Ahrefs, SEMrush and Screaming Frog.
• Experience implementing schema markup (Product, FAQ, How‑To, Organization, Article, Review).
• Familiarity with AI search readiness, E‑E‑A‑T principles and LLM‑friendly content structuring.