Brand Manager – Automotive (GCC)

About the role

The Brand Manager will lead the development and execution of the brand strategy for a leading automotive brand across the GCC market. You will drive brand awareness, market penetration and customer acquisition while ensuring alignment with OEM standards and regional business goals.

Key responsibilities

• Develop and implement comprehensive brand strategies and growth initiatives.
• Plan and execute integrated marketing campaigns across digital, social, traditional media, events and dealership channels.
• Lead digital marketing efforts including paid media, SEO, SEM, social media, influencer and lead‑generation campaigns.
• Collaborate with sales teams on vehicle launches, market demand analysis and product positioning.
• Manage the annual marketing budget, allocate resources and track ROI.
• Coordinate with agencies, media partners, OEM representatives and internal stakeholder teams.
• Establish KPIs, analyse performance metrics and present strategic recommendations to senior management.

Required profile

• Bachelor’s degree in Marketing, Business Administration, Communications or related field.
• MBA or marketing specialization preferred.
• Proven experience managing automotive brands, preferably Chinese, in the Middle East.
• Strong understanding of consumer behaviour, dealership marketing and automotive retail operations.

Required skills

• SEO
• SEM
• Paid media management
• Social media marketing
• Influencer marketing
• Lead‑generation campaign execution
• Website analytics
• Budget management
• KPI tracking and reporting