Digital Engagement Specialist

About the role

The Northwestern University in Qatar is seeking a Digital Engagement Specialist to shape and amplify its online presence. You will act as the university’s digital voice, creating timely and compelling content that reflects NU‑Q’s mission and values.

Key responsibilities

• Plan, publish, and manage content across institutional social media channels (Instagram, X/Twitter, LinkedIn, Facebook, YouTube, BlueSky).
• Monitor engagement, trends, and sentiment; respond to community inquiries promptly.
• Maintain editorial calendars, campaign schedules, and audience‑growth strategies in collaboration with design and editorial teams.
• Research, write, produce, and edit digital‑first stories, captions, and posts tailored to each platform.
• Create graphics, short videos, reels, stories, and interactive content.
• Support live‑event coverage and real‑time digital storytelling.
• Track KPIs (engagement rates, impressions, click‑throughs) and produce performance reports.
• Recommend data‑informed improvements to content strategy and timing.
• Coordinate with faculty, staff, and departments to promote academic programs, events, and research.

Required profile

• Bachelor’s degree in Digital Media, Communications, Journalism, or a related field.
• 2–3 years of experience managing social media and digital content, preferably in a university, media, or creative‑agency setting.
• Excellent writing and editing skills with a strong grasp of voice, tone, and platform‑specific communication.

Required skills

• Experience with social‑media scheduling and analytics tools such as Sprout Social, Hootsuite, Meta Business Suite, and Google Analytics.