Marketing Manager – Automotive

About the role

The Marketing Manager – Automotive will develop and execute comprehensive marketing strategies to strengthen the brand, boost vehicle sales and after‑sales business, generate qualified leads and enhance customer engagement.

Key responsibilities

• Develop and implement annual and quarterly marketing strategies, including budgeting for vehicle sales, after‑sales, parts and other automotive activities.
• Manage digital marketing campaigns across social media, search engines, websites and email, and lead‑generation initiatives to support sales and after‑sales targets.
• Plan and execute promotional campaigns for new and used vehicles, seasonal offers, product launches, test‑drive events and roadshows.
• Ensure consistent brand application across all channels, oversee social media content, and coordinate market research and competitor analysis.
• Organise automotive events, manage event budgets and logistics, and collaborate with CRM and sales teams on customer acquisition and retention campaigns.

Required skills

• Market Research
• Lead Generation
• Brand Management
• Content Marketing
• Digital Marketing
• SEM
• CRM
• SEO