Marketing Officer

About the role

ABYAT is seeking a Marketing Officer to support the planning, execution, and optimisation of category‑specific marketing initiatives across its extensive retail portfolio. The role will ensure campaigns are aligned with commercial objectives, maintain brand consistency, and drive customer engagement throughout the Doha market.

Key responsibilities

• Support the planning and execution of integrated marketing campaigns and promotional activities for assigned product categories.
• Coordinate the development and production of marketing materials, including digital assets, print collateral, in‑store branding, and promotional content.
• Conduct market research and competitor analysis to uncover consumer trends and category insights.
• Prepare reports and presentations summarising market findings, campaign performance, and data‑driven recommendations.
• Distribute marketing content across websites, social media platforms, email campaigns, and other digital touchpoints.
• Collaborate with internal stakeholders and external agencies to ensure timely delivery of marketing content and campaign execution.
• Monitor and analyse campaign performance, tracking KPIs, customer engagement, and ROMI, and propose improvements.
• Support social media activities by monitoring metrics, audience engagement, and content effectiveness.
• Assist in managing public relations activities, including press releases, event coordination, and sponsorship initiatives.

Required profile

Required skills