Senior Digital Marketing Manager

About the role

Keeta is expanding its food‑delivery platform in Qatar and needs a senior leader to own the end‑to‑end digital strategy. You will shape brand and performance initiatives, work closely with local merchants and the central performance team, and drive growth through data‑led experimentation.

Key responsibilities

• Define and execute the annual digital roadmap, balancing brand‑building and performance goals.
• Integrate brand campaigns with performance marketing, ensuring consistent messaging and measurement.
• Lead organic social strategy on Instagram, TikTok and X, including content pillars, community management and follower growth.
• Design and run influencer programs with clear engagement and conversion KPIs.
• Co‑create joint online campaigns with merchant partners, using co‑branded ads, landing pages and in‑app placements.
• Build dashboards to track key metrics, conduct weekly performance reviews and test new channels and creatives.
• Leverage AI‑powered marketing and analytics tools to automate reporting, accelerate content ideation and improve audience targeting.

Required profile

• 8+ years of digital marketing experience, including at least 2 years in a senior strategic role.
• Proven ability to move between brand, performance, social, influencer and analytics functions.
• Strong understanding of full‑funnel digital marketing across Meta, TikTok, Google and programmatic channels.
• Experience collaborating with performance marketing teams and making data‑driven decisions.
• Background in e‑commerce, food delivery or retail technology is preferred.
• Based in Doha or willing to relocate; fluent in English (Arabic a plus).

Required skills

• Meta (Facebook/Instagram) advertising platforms
• TikTok advertising platform
• Google Ads and programmatic advertising tools
• AI‑powered marketing and analytics tools
• Dashboard creation and data visualization (e.g., Tableau, Power BI)

What we offer

• High ownership and impact in a fast‑growing industry leader.
• Opportunity to build a digital function from scratch.
• Exposure to a global O2O platform operating across multiple markets.
• Collaborative, results‑driven team environment.