User Growth Copywriter (Arabic/English)

About the role

We are looking for a bilingual Arabic‑English copywriter to drive user growth for Keemart, Meituan’s overseas on‑demand retail brand. You will craft compelling messages for daily campaigns, in‑app and out‑of‑app touchpoints, and help translate localized content for the Saudi market.

Key responsibilities

• Own the creative and copy strategy for user‑growth initiatives, including daily campaigns and various user touchpoints.
• Manage the end‑to‑end process of marketing push notifications, from strategy and cross‑team collaboration to execution and delivery.
• Provide local market insights, monitor competitive landscape and emerging trends to inform campaign planning.

Required profile

• Bachelor’s degree or higher.
• 2+ years of experience in copywriting, content marketing or related fields.
• Fluent Arabic speaker with strong English proficiency; able to write persuasive copy in both languages.
• Background in internet or e‑commerce industry is preferred.
• Data‑informed mindset with ability to adjust messaging based on performance metrics.
• Excellent collaboration and communication skills in a fast‑paced, cross‑functional environment.

Required skills

• Arabic (native or near‑native) and English writing proficiency.