Associate Director - Social

About the role

We’re growing our team at Saatchi & Saatchi Qatar and are looking for an Associate Director – Social to lead our social media function across a diverse portfolio of leading brands. Reporting to the Director of Content, you will oversee strategic direction, creative quality and day‑to‑day operation of our social accounts while developing the team behind them.

Key responsibilities

• Lead social strategy across the portfolio, ensuring clear direction rooted in audience insight, culture and business goals.
• Oversee day‑to‑day operation of social accounts, coordinating with account leads and social teams to maintain priorities and high standards.
• Set quality standards by reviewing strategies, content plans, platform activations and key deliverables across accounts.
• Mentor and develop the social team, providing guidance to senior managers, managers and executives.
• Shape content thinking, helping teams create platform‑relevant ideas that match audience and moment.
• Use performance data, audience behaviour and platform insights to refine strategies and identify growth opportunities.
• Keep the team informed of regional cultural trends, creators, formats and behaviours shaping social media in Qatar and the GCC.
• Collaborate with strategy, creative, PR, account management, media and multimedia teams to turn ideas into execution.
• Provide senior oversight for major campaigns, launches and live moments, and support community and reputation management on sensitive issues.

Required profile

• Arabic speaker with strong professional communication skills in both Arabic and English.
• Minimum 7 years of experience in social media, digital content or related discipline, preferably in an agency environment.
• Proven track record developing and leading social strategies for major brands or organisations.
• Experience managing multiple accounts, teams and workstreams simultaneously.
• Deep understanding of social platforms, audience behaviour, content formats, community management and performance metrics.
• Demonstrated ability to manage and develop teams, with strong client‑facing and presentation skills.