Bilingual Area Manager – Retail Operations

About the role

The Area Manager will lead the commercial, operational and service performance of a cluster of retail stores within a designated region. Reporting to Retail Leadership, you will drive revenue, profitability and high‑standard retail experiences across all locations while championing omni‑channel integration.

Key responsibilities

• Execute regional retail strategies aligned with commercial and operational goals.
• Identify market opportunities, shopping trends and competitive movements to boost regional performance.
• Partner with Marketing, E‑Commerce, CRM, Supply Chain and Brand teams to ensure coordinated commercial initiatives.
• Support adoption of omni‑channel capabilities such as assisted digital selling, click‑and‑collect, endless aisle and connected retail journeys.
• Promote consultative, lifestyle‑based selling and premium visual merchandising standards.
• Monitor NPS, service indicators and customer feedback, implementing corrective actions as needed.
• Lead, coach and develop Store Managers and retail leadership teams, fostering a high‑performance culture.

Required profile

• Proven experience leading multiple retail locations or a similar multi‑store environment.
• Strong commercial acumen with a track record of achieving sales and profitability targets.
• Excellent communication skills in both English and a second language.
• Ability to translate business priorities into actionable store‑level plans.

Required skills

• Omni‑channel retail integration.
• CRM and data‑driven performance management.
• Visual merchandising and experiential selling.