Brand Marketing Lead

About the role

iHeartArabi, the leading premium audio and podcast platform in the MENA region, is looking for a Brand Marketing Lead to shape and execute its marketing strategy across the region. This senior role will own the brand vision, drive audience growth, and lead industry education initiatives.

Key responsibilities

• Develop and execute a long‑term brand strategy that positions iHeartArabi as the top premium audio company in MENA.
• Ensure consistent messaging for consumer, creator, and commercial audiences across all channels.
• Oversee audience acquisition and performance‑marketing campaigns on audio, video, and social platforms, optimizing spend based on data.
• Support launches of new shows, creators, and content franchises.
• Lead market‑development programs that educate agencies, advertisers, and brands on podcast advertising value.
• Create thought‑leadership content, research, and sales‑enablement materials to grow the audio category.
• Manage corporate marketing initiatives including PR, earned media, speaking opportunities, newsletters, and industry communications.

Required profile

Required skills