Data Analyst - CRM

About the role

The CRM & Data Analyst is the customer‑engagement engine of Badrgo’s Marketing team. You will own the full lifecycle of rider and driver communication, from strategy and segmentation to multi‑channel campaign execution, performance analysis and continuous optimisation.

Key responsibilities

• Manage and maintain CRM data integrity for rider and driver bases, ensuring accurate segmentation and clean user profiles.
• Design and maintain end‑to‑end customer lifecycle journeys, mapping each stage to the appropriate engagement platform and automation logic.
• Build and continuously refine segmentation and profiling models for each communication channel.
• Plan, execute and analyse targeted campaigns across push, in‑app, email, SMS and WhatsApp using Braze, Zoho Campaigns and WATI.
• Own the centralised channel calendar to avoid overlaps, fatigue and missed windows.
• Design and deploy driver acquisition and supply‑stimulus campaigns to balance the marketplace.
• Create and maintain in‑house email newsletter templates and run promotional email campaigns.

Required profile

• Proven experience in CRM management and multi‑channel campaign execution.
• Strong analytical mindset with the ability to translate data insights into actionable communication strategies.
• Ability to work closely with Marketing, Operations, IT/Product and Data Insights teams.

Required skills

• Braze
• Zoho Campaigns
• WATI (WhatsApp Business)
• CRM data management and segmentation
• Customer lifecycle mapping
• Email newsletter creation
• Push notification, in‑app messaging, SMS and WhatsApp campaign execution
• Data analysis and performance reporting