Accessory Sales Manager – Automotive Accessories

About the role

We are looking for an experienced, commercially driven Accessory Sales Manager to develop and lead our automotive accessories business across all brands and locations. The role will create a comprehensive accessory strategy, identify profitable product opportunities, and maximise revenue from both new and used vehicle customers.

Key responsibilities

• Develop and execute a comprehensive automotive accessory strategy across all brands, initially focusing on Jetour and 212.
• Identify, evaluate and introduce accessories with strong customer demand and commercial potential, covering both genuine/OEM and high‑quality non‑genuine products.
• Establish sales targets, revenue objectives and KPIs for the accessories business and develop a clear pricing strategy.
• Work closely with Sales, After‑Sales, Marketing, Procurement and other departments to maximise accessory sales and create attractive POS areas.
• Coordinate accessory‑related communications and promotional activities across showroom, digital, social media and other marketing platforms.
• Monitor market trends, competitor pricing and customer preferences to optimise the product range and profitability.
• Manage relationships with accessory suppliers, ensuring product quality, availability and profitability.
• Train and support sales and frontline teams on accessory features, benefits and sales techniques, and develop upselling and cross‑selling strategies.