Brand Manager – Luxury Retail

About the role

The Brand Manager will be responsible for the overall performance of a Patchi shop, overseeing sales, operations, team leadership and customer experience. The role focuses on expanding the brand’s presence across Qatar and driving growth through corporate client management and seasonal campaigns.

Key responsibilities

• Manage day‑to‑day shop operations, ensuring compliance with Patchi SOPs and controlling operating expenses.
• Forecast demand, place orders, and coordinate shipments, customs clearance and import documentation.
• Recruit, onboard and train staff on product knowledge, selling techniques and customer service standards.
• Develop and execute yearly sales plans, seasonal promotions and product launches.
• Monitor competitors, build a portfolio of corporate clients and implement visual merchandising guidelines.
• Prepare and manage the annual budget and business plan for Qatar, identifying expansion opportunities.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Hospitality or related field.
• 10‑12 years of retail experience, preferably in luxury confectionery, gifting, F&B or FMCG.
• Proven track record in growing sales and managing corporate/B2B accounts.
• Strong leadership, commercial mindset and financial literacy (budgeting, P&L, pricing).
• Experience in the Qatari market is a strong advantage.