Principal Marketing Specialist – Digital & Growth (Arabic Speaking)

About the role

A highly experienced marketing professional is sought to drive digital campaigns, strengthen brand visibility and deliver measurable business growth. Reporting to the Marketing Manager, the role turns marketing strategy into effective campaigns and oversees the daily work of designers and media buyers. It calls for strong commercial awareness, creative judgment and hands-on expertise in digital and performance marketing.

Key responsibilities

• Develop and execute integrated marketing plans with the Marketing Manager.
• Oversee designers and media buyers, setting briefs, priorities, deadlines and quality standards.
• Plan, launch and optimise campaigns across Google, Meta, TikTok, Snapchat and other channels.
• Drive customer acquisition, lead generation, conversions, retention and engagement.
• Guide creative concepts, advertising messages, content calendars and campaign production.
• Review and proofread Arabic content for accuracy and brand consistency.
• Monitor ad spend within approved budgets and analyse performance metrics such as ROAS, customer acquisition cost and conversion rates.
• Present performance reports and recommendations to the Marketing Manager.
• Collaborate with sales and product teams, monitor competitors and market trends, and coordinate with agencies, influencers and external partners.

Required profile

• Minimum 8 years of marketing experience, with substantial digital marketing, performance campaigns and campaign leadership experience.
• Experience with a leading e-commerce business, digital marketplace, established service-based company or IT/technology company is essential.
• Fluency in Arabic, including excellent writing, editing and proofreading; strong English communication.
• Proven track record in customer acquisition, lead generation or revenue growth.
• Preferred: knowledge of Qatar and GCC markets, experience with mobile apps, online marketplaces or digital services, experience supporting multiple brands, and a Bachelor's degree in Marketing, Business Administration, Communications or a related field.

Required skills

• Paid advertising, social media, content marketing, SEO and marketing analytics.
• Ability to judge both creative quality and campaign performance.
• Strong organisation and ability to run several campaigns at once, working independently while aligned with the Marketing Manager.

Candidates apply through Indeed with their CV, including examples of campaigns delivered, measurable results and experience managing designers and media buyers.