Retail Media Specialist – Strategic FMCG Partnerships

About the role

We are seeking a relationship‑focused Retail Media Specialist to drive annual revenue from FMCG/CPG brands across Qatar, the UAE and KSA. The role spans the full commercial cycle, from negotiating Joint Business Plans (JBPs) in the planning period (Q4–Q1) to selling and managing retail media campaigns throughout the year.

Key responsibilities

• Structure, negotiate and close annual Joint Business Plans and framework agreements with top‑tier global and regional FMCG/CPG brands.
• Position Snow’s retail media product suite as a core value driver, articulating ROI through ROAS, incremental sales lift, audience targeting and first‑party data.
• Secure annual committed spend and preferred‑partner status across retail media, promotional and co‑marketing inventory.
• Proactively sell retail media campaigns, sponsored placements and co‑funded activations year‑round, including seasonal peaks such as Ramadan, Back to School, National Day, Summer and Black Friday/White Friday.
• Identify, prospect and onboard new brand partners to expand the retail media network.
• Upsell and cross‑sell existing partners into higher‑value packages and new media formats.
• Manage mid‑year budget reviews using performance data to unlock incremental spend and renew commitments.
• Cultivate high‑level commercial partnerships with FMCG brand principals, regional distributors and media agencies; conduct Quarterly Business Reviews presenting performance, insights and upcoming opportunities.
• Collaborate with Grocery, Snowmart and Retail Media Ops teams to gather performance data, inventory availability and campaign capabilities.
• Track and manage the full commercial pipeline from prospecting to post‑campaign performance review.

Required profile

• Proven experience in retail media, advertising or commercial sales within the FMCG/CPG sector.
• Strong negotiation skills and ability to close multi‑year agreements.
• Excellent relationship‑building capabilities with senior brand and agency decision‑makers.
• Ability to analyse campaign performance data and translate insights into commercial opportunities.
• Comfort working across multiple markets (Qatar, UAE, KSA) and coordinating with internal cross‑functional teams.

Required skills