Business Intelligence Analyst

About the role

The Business Intelligence Analyst will provide quantitative and qualitative insights on consumer behaviour, brand performance and operational KPIs across retail, store, vendor, inventory and warehouse functions. The role ensures that management receives timely, accurate data to support strategic decision‑making.

Key responsibilities

• Design, generate and maintain Power BI dashboards and reports on a daily, weekly, monthly and yearly basis, covering sales, promotions, inventory and traffic trends.
• Collaborate with Category Managers, Operational Managers and Marketing teams to capture reporting needs and adapt existing reports.
• Work with the IT department to develop and align new BI reporting structures, ensuring data integrity and system compatibility.
• Perform gap analysis and root‑cause investigations to explain sales fluctuations and recommend corrective actions.
• Conduct consumer and market surveys, mystery‑shopper programs and segment profitability analyses to identify growth opportunities.
• Evaluate the impact of marketing promotions against targets and KPIs, providing actionable insights.
• Troubleshoot Power BI reporting issues in coordination with technical teams.

Required profile

• Strong analytical mindset with experience in retail or consumer‑focused environments.
• Ability to translate business questions into data‑driven solutions.
• Excellent communication skills to interact with multiple business stakeholders.

Required skills

• Power BI (reporting and dashboard creation)
• Microsoft Dynamics AX (R3) reporting