General Manager

About the role

The General Manager will lead the sales team across the assigned territory, driving performance, profitability and brand visibility. This senior position translates strategic objectives into actionable business plans and ensures alignment with company policies.

Key responsibilities

• Convert strategic goals into detailed business plans to achieve targeted sales growth and profit.
• Identify and optimise expansion, new‑business and promotional opportunities based on market analysis.
• Lead Sales Managers and their teams to uncover new markets, agents and sales opportunities.
• Set sales targets, performance parameters and contribute realistic inputs to the annual budget.
• Monitor financial data, diagnose performance gaps and implement corrective actions.
• Collaborate with Marketing to execute campaigns, events and sponsorships while maintaining brand standards.
• Develop and maintain relationships with government bodies, civil aviation authorities, tourism agencies, agents and trade partners.
• Coach line managers, assess skill gaps and provide guidance on departmental issues.
• Coordinate with support functions to ensure resource planning, compliance and high‑quality service delivery.

Required profile

• Bachelor’s degree in Business Management, Commerce or equivalent; Master’s degree is a plus.
• Fluent in English; Arabic is an advantage.

Required skills

• Proficiency in Microsoft Office.
• Advanced PowerPoint presentation skills.