Sales Manager – Paint Industry

About the role

We are looking for a dynamic Sales Manager with solid experience in the paint and coatings sector. The role focuses on driving revenue growth, managing channel partners, and expanding our presence across decorative, industrial, and protective paint segments.

Key responsibilities

• Develop and execute strategic sales plans to meet revenue targets.
• Identify new market opportunities and grow the customer base.
• Build and maintain relationships with dealers, distributors, contractors, painters, and builders.
• Lead project sales by engaging architects, consultants, developers, and institutional clients.
• Mentor and motivate the sales team to achieve high performance.
• Monitor market trends, competitor activity, and customer preferences.
• Negotiate and close high‑value deals, tenders, and long‑term contracts.
• Provide technical guidance on paint systems, product applications, and surface preparation.
• Oversee collections, stock management, and credit control.
• Prepare accurate sales forecasts, MIS reports, and performance analyses.

Required profile

• Bachelor’s degree in Business Administration, Marketing, Commerce or related field (MBA preferred).
• 5–10 years of experience in the paint or coatings industry.
• Proven track record of achieving and exceeding sales targets.
• Strong experience in channel sales, dealer management, and project sales.
• Ability to build long‑term relationships with dealers, contractors, and key stakeholders.

Required skills

• Paint product knowledge
• Paint application techniques
• Surface preparation