CRM Lead

About the role

As the CRM Lead at Snoonu, you will own the end‑to‑end reactivation strategy, turning inactive or churned customers back into active users. You will investigate why customers disengage, design personalized win‑back journeys, and ensure they continue ordering after their return.

Key responsibilities

• Define and execute reactivation strategies across platform and verticals (Food, Groceries, Marketplace, Pharmacy, Flowers, etc.).
• Design, build and continuously optimise automated journeys using Braze across push, email, in‑app, SMS, WhatsApp and pop‑ups.
• Lead structured experimentation: formulate hypotheses, set success metrics, manage control groups and analyse results.
• Identify early signals of declining activity and create preventive journeys.
• Collaborate with Product, BI, Engineering, Growth, Commercial and Loyalty teams to scale sustainable recovery initiatives.
• Monitor reactivation conversion, time to reactivation and post‑return ordering behavior.

Required profile

• Hands‑on leader comfortable with data‑driven experimentation and commercial efficiency.
• Strong analytical mindset with the ability to translate insights into actionable journeys.
• Experience working cross‑functionally in fast‑moving, tech‑enabled environments.

Required skills

• Braze (CRM automation platform)