Digital Marketing Specialist

About the role

We are looking for a data‑driven Digital Marketing Specialist to lead performance‑focused campaigns across Qatar Living’s marketplace platforms. The role combines deep analytical expertise with hands‑on execution of paid media, audience segmentation and conversion optimisation.

Key responsibilities

• Plan, launch and optimise paid campaigns on Google Ads, Meta, LinkedIn, TikTok and other channels, managing bidding strategies (CPC, CPM, CPA) to maximise ROAS.
• Monitor and analyse performance metrics (CTR, CPA, ROAS, CAC, LTV) using Google Analytics, Tag Manager and Meta Business Suite, producing regular KPI reports.
• Design and run structured A/B tests for creatives, copy, targeting and landing pages, translating insights into growth actions.
• Apply behavioural psychology techniques to audience segmentation, funnel optimisation and conversion‑rate improvement.
• Collaborate with sales, product and technology teams to develop retargeting, look‑alike audiences and SEO enhancements that drive traffic to Jobs, Properties, Vehicles and Deals verticals.

Required profile

• Bachelor’s degree in Marketing, Business, Communications or a related field.
• 3–6 years of experience in performance marketing or digital growth, preferably within marketplace or e‑commerce environments.
• Proven track record of managing paid media budgets with measurable ROI.
• Strong analytical mindset and commercial awareness.

Required skills

• Google Ads
• Meta Ads
• LinkedIn Ads
• TikTok Ads
• Google Analytics
• Google Tag Manager
• Meta Business Suite
• SEO
• A/B testing