Assistant Store Manager – Retail Operations & Customer Experience

About the role

We are looking for an Assistant Store Manager to support daily store operations and deliver an exceptional customer experience in a fast‑paced beauty retail environment. Working closely with the Store Manager, you will help ensure the store is ready, compliant and performing against its sales targets.

Key responsibilities

• Assist in opening and closing procedures, maintain grooming standards, tester hygiene and overall floor readiness.
• Guide Beauty Advisors and Specialists on consultation techniques, product storytelling and service standards.
• Support the Store Manager in achieving KPIs such as sales, conversion rate, average transaction value and units per transaction.
• Monitor stock levels, replenish key items and coordinate in‑store activations, promotions and beauty events.
• Provide on‑floor coaching, product knowledge reinforcement and constructive feedback to the team.
• Manage inventory processes including shrinkage control, expiry management (FIFO/FEFO) and visual merchandising compliance.
• Maintain accurate cash handling, documentation and audit readiness.

Required profile

• Bachelor’s degree in Business, Retail Management or related field (preferred).
• 2–4 years experience in beauty, cosmetics or luxury retail, with at least 1 year in a supervisory role.
• Strong understanding of beauty products, consultation techniques and customer experience standards.
• Proven ability to support KPIs, drive team performance and maintain operational excellence.
• Excellent communication, coaching and interpersonal skills.
• Ability to thrive in a launch‑driven, fast‑moving retail environment.

Required skills

• POS systems
• Inventory management
• Retail reporting tools