Senior Manager Sales Planning & Analytics

About the role

The Senior Manager Sales Planning & Analytics will lead revenue‑driving sales actions across Red Castle’s network, focusing on trade and corporate channels. You will shape and execute sales strategies that improve performance, reduce cost of sales and maximise ROI from direct sales initiatives.

Key responsibilities

• Develop, implement and manage the overall network sales budget and business plan to meet revenue targets.
• Optimise the Agents Incentive scheme (PLB’s) to increase scale, scope and performance.
• Continuously improve channel mix, segmentation, cost of sales and business value management.
• Manage travel agency incentive contracts and maintain POS manuals providing market overviews.
• Collaborate with HR Training to design and deliver courses that enhance the global sales force capabilities.

Required profile

• Bachelor’s degree or equivalent.
• Minimum 10 years of relevant experience with international airline exposure.
• At least 5 years of proven sales leadership, management and contract negotiation experience in the travel or airline industry.
• Strong understanding of airline, tour operator or hotel product sales and trade distribution channels.
• Systematic problem‑solving approach, self‑motivation, high organisational skills and flexibility.

Required skills